The Value of Developing Agile Frameworks for Product Development

There is no doubt that the modern globalised world is cutthroat when it comes to product development cycles. In this environment, it is crucial for any company to be able to develop products from conception through to shipment in a short period of time so as to be effective from a marketing and branding perspective. In this context, being able to rely on techniques such as Scrum to drive forward projects and products is essential for continued progression.

Why Use Scrum?

Scrum is a framework and set of highly effective techniques that drive forward complex projects. The problem for many companies is that developing a product from the ideas stage right through to completion and shipment involves many complex moving parts. This complexity typically results in bottlenecks, delays, and misunderstandings that impact both the product’s development and the perception of the brand. The Scrum framework can address these issues effectively.

For example, a small company wants to develop a product for the market but needs to do so before the window of opportunity closes. The business leaders meet, discuss, and write down a wish list of ideas. This wish list is then handed to the product’s nominated project manager who then delegates certain aspects of the task to experienced team members.

The problem with this development cycle is that there is no effective framework in place. The product’s development has the potential to break down at any stage of the development cycle due to lack of communication, unfocused roles, and loose timelines for goals. Scrum can be applied in this case to set daily and weekly goals, harness the power of daily Scrum meetings, and enable a planning cycle that is focused on specific goals.

The Value of the Scrum Framework

Organisations such as provide highly effective training, Scrum placement, support, assessment, and consulting that results in the transformation of project teams. By leveraging the power of the Scrum framework, a project team can address the following issues:

  • Taking chunks of a project backlog for Sprint planning and further development
  • Effective communication between all teams and stakeholders involved
  • Daily Scrum meetings to drive forward product development during the Sprint planning stage
  • Empowering the Scrum Master to maintain the focus of the team on its goals
  • A product that can be shipped
  • An effective retrospective process that reviews the Sprint planning cycle and provides feedback.

Having been an effective Agile framework for software companies in the development of their products, the Scrum methodology can be effectively applied to any type of product for which organised development is crucial. In today’s globalised and competitive world, an effective framework for the development of products is essential.